When it comes to business, knowing your numbers should be as easy as 1-2-3… but let’s be honest, it’s not for all of us. That’s why we love having on board Liam Wilson, who is stepping in a new role as our Fractional Finance Director.
He not only knows his numbers, he understands how to break them down, simplify the complex, and make financial confidence accessible for every one of our franchisees.
“I have just come off my financial health check meeting with Liam and wanted to share that he confirmed we have grown by 23.66% – around 17% more than the average business. Thank you Head Office for continuing to invest in the financial support we as a network receive, I believe this support is part of the reason for our growth. I’m not a natural when it comes to the financials, but over the past few years I’ve genuinely grown to LOVE the metrics and figures side of the business,” Razzamataz franchisee.
We asked Liam to share some of his plans to help shape the financial health of the Razzamataz network.
What does stepping into the role of Fractional Finance Director at Razzamataz mean to you?
It feels like a natural progression of a partnership that’s been building over the last few years. It’s an opportunity to combine my passion for strategic finance with a brand that inspires creativity and confidence in young people. Razzamataz is all about empowering students through performing arts, and I see my role as ensuring the financial foundations are just as strong as the creative ones. Having been lucky to work with some amazing franchise brands, I understand what it takes to scale sustainably. Joining Razzamataz as a Fractional Finance Director means helping a purpose driven brand thrive and grow further so it can continue transforming lives.
How will your expertise help strengthen Razzamataz’s financial strategy as the brand continues to grow?
Having worked with franchise brands throughout my career, I understand the unique challenges and opportunities within a franchise network. My focus will be on creating a data driven financial framework that supports sustainable growth. This includes implementing consistent financial reporting framework and software, developing clear KPIs that measure performance at both franchisee and head office level and leveraging data analytics to provide actionable insights for decision making.
What’s one financial focus you’re most looking forward to supporting in the next phase of Razzamataz’s journey?
I’m most excited about strengthening franchise profitability and cash flow planning. Each franchisee is a vital part of the Razzamataz family, and their success drives the brand forward. By providing clear, actionable financial insights and scalable systems, we can help every franchisee feel confident about their growth plans. This will create a stronger, more resilient network as Razzamataz continues to expand.
