“Life is too short not to be fulfilled. Now feels like the perfect time to take this leap and build something truly special.”
Meet Gemma Da Silveira, a mum of three who has worked in HR for the past 12 years and is now the new Principal of Razzamataz Liverpool South.

How to Make a Career Change in Mid Life?
Reaching a major milestone in life often comes with the excitement of new opportunities, but it also brings the challenge of making decisions that can shape your future in unexpected ways. For Gemma Da Silveira, a mum of three who has worked in HR for the past 12 years, turning 40 came with a big wake-up call when her best friend was unexpectedly diagnosed with cancer, a moment that reminded her how short life truly is and the importance of pursuing her dreams. Gemma is now the new franchisee of Razzamataz Liverpool South.
Why Franchising?
“I looked at several different theatre school franchise options but what really stood out with Razzamataz was just how warm, welcoming and lovely everyone was. So far, the support and training has been great.”
Why Razzamataz?
“I knew straight away that Razzamataz was right for me, but I have three children, a mortgage to pay and I’m sensible with money so I really needed to understand the financial side of it. I borrowed some money from family and then agreed a finance plan with Razzamataz for the upfront fee. This meant I didn’t need to borrow from a bank and pay interest.”
Why Performing Arts?
“There’s not that many creative opportunities for young people in this area and I want to fill this gap. It’s really important to me that parents and families are involved and they get to see the value of the arts on their children, from building confidence to developing essential life skills like teamwork, communication, and resilience.”
Why Take the Leap?
“For me personally, the chance to spend my time on doing something where I see a real benefit to others is very important. Although I’m currently enjoying my HR job part time, my vision is to expand with multiple schools in the future. I toyed with this idea for a long time but really life is too short not to be fulfilled. Now feels like the perfect time to take this leap and build something truly special.”

Join us for a FREE taster session on Saturday, 25th January, and experience the magic of Razzamataz Theatre Schools! Whether your child loves to sing, dance, act, or simply wants to build confidence and make new friends, this is the perfect opportunity to see what we’re all about!
📅 When: Saturday, 25th January
📍 Where: Liverpool College Sports
🎭 What: A fun-filled, no-obligation session to try our award-winning performing arts classes!
Spaces are filling fast, so don’t miss your chance to:
✨ Discover your child’s hidden talents
✨ Meet our amazing team of teachers
✨ Be part of an exciting new community
Let’s kick off this new chapter in Liverpool South with an unforgettable day of performing arts, laughter, and fun. We can’t wait to meet you!